Classic Car Marketing, Inc. Southern Californias premier marketing company is pleased to introduce this new listing offered for sale by one of our clients. This 1951 over the top custom Merc was built by Rick Dore as his personal car and was built to be driven. Over half a century ago, when Sam Barris artfully chopped his nearly new 1949 Mercury, transforming a somewhat bulbous design into a sleek, modern show car, he initiated a trend that shows no sign of stopping. Almost overnight, as several more hammered coupes soon emerged, the radically chopped and lowered Mercury became the poster child for the burgeoning custom car movement. Over the years, countless artisans have modified Mercury coupes, but only a few efforts have achieved lasting stardom. Many changes were in store for the Mercury line in 1951, Ford Motor Company stylists extended the rear fenders on the 49 to 50 Mercury, giving the newer model a longer, more distinctive silhouette. Customizers didnt hesitate to begin work on this updated canvas.